In the Publisher’s Letter in this month’s issues of Association News and SportsTravel, I attempted to construct a short list of what event sponsors want. I identified five things:

1) Sponsors want to be consulted and involved in the structuring of their sponsorship.
2) Sponsors want access that results in relationships with your constituents.
3) Sponsors want visibility.
4) Sponsors want to be appreciated.
5) Sponsors appreciate it when they receive more than is in the contract.

While my full Publisher’s Letter provides additional details on each of these points, I’m wondering if my top five match yours. In your experience, are there other things sponsors demand that aren’t included here? Whether you’re an event organizer or a sponsor, please share your feedback by posting a comment below (including your name, title and organization).

Tim Schneider
Schneider Publishing Company, Inc.