Carla Guzzetti is the new advertising sales manager for Association News in charge of our client relationships in all of the states west of the Mississippi River.

Carla graduated with honors from the University of San Francisco and holds a degree in Communication Studies. She served on the staff of the magazine published by the San Francisco-based California Academy of Family Physicians and has extensive experience in newspaper advertising sales, having worked for Village Voice Media and Gatehouse Media. Most recently, she served as the West Coast account manager for Global Traveler Magazine. Carla enjoys cooking, baseball and travel and sang opera as a child.

She is looking forward to serving as a consultant on the state and regional association market for her clients and prospective clients throughout the Western United States. She can be reached by e-mail at Carla.Guzzetti@SchneiderPublishing.com or toll-free at (877) 577-3700.

Andy Lamedman, Carla Guzzetti, Ilana Edell, Lisa Furfine, Tim Schneider and Yvonne Garcia will be in Las Vegas, July 28-30, for the DMAI Annual Convention; Ilana Edell will be in Beaumont, August 4-7, for the Texas Association of CVBs Annual Conference; Andy Lamedman, Carla Guzzetti and Yvonne Garcia will be in Las Vegas, August 10-11, for the MPI World Education Congress; and Andy Lamedman, Ann Shepphird, Carla Guzzetti, Ilana Edell, Lisa Furfine, Tim Schneider, Tom Pitofsky and Yvonne Garcia will be in San Diego, August 16-19, for the ASAE Annual Meeting & Exposition.

WE’RE HERE TO SERVE YOU AND WE LOVE TO SEE YOU WHEN WE’RE TRAVELING! Please call us toll-free at (877) 577-3700 or e-mail us if we can be of service in any way or if you’d like to schedule a meeting with us when we’re in your area. Until next month, thank you for supporting the communities we serve!

When the Destination Marketing Association International convenes for its annual meeting in Las Vegas this coming week, much of the event’s programming will center on DMAI’s recently released “Futures Study.” The eight “super trends” identified by the study will affect more than just the destination marketing industry in the coming years. They are:

1) The ongoing quest for relevance.
2) The importance of smart and friendly Web sites.
3) The need to dodge figurative asteroids.
4) Using our electronic culture for promotion.
5) The increasingly competitive nature of the battle for attention.
6) Understanding the ever-proliferating preferences of consumers.
7) The movement toward going green and adopting sustainable models.
8) Dealing with the mixed signals being sent by the government.

More information on these trends are contained in the current issues of Association News and SportsTravel magazines as well as a special publication we’ve produced in conjunction with DMAI titled “Why DMOs Matter.” Click here to request your complimentary copy.

Tim Schneider
Schneider Publishing Company