When the Destination Marketing Association International convenes for its annual meeting in Las Vegas this coming week, much of the event’s programming will center on DMAI’s recently released “Futures Study.” The eight “super trends” identified by the study will affect more than just the destination marketing industry in the coming years. They are:

1) The ongoing quest for relevance.
2) The importance of smart and friendly Web sites.
3) The need to dodge figurative asteroids.
4) Using our electronic culture for promotion.
5) The increasingly competitive nature of the battle for attention.
6) Understanding the ever-proliferating preferences of consumers.
7) The movement toward going green and adopting sustainable models.
8) Dealing with the mixed signals being sent by the government.

More information on these trends are contained in the current issues of Association News and SportsTravel magazines as well as a special publication we’ve produced in conjunction with DMAI titled “Why DMOs Matter.” Click here to request your complimentary copy.

Tim Schneider
Schneider Publishing Company