Last week, I had the pleasure of serving as the keynoter at the annual “Partners in Tourism” dinner organized by the Yosemite Sierra Visitors Bureau in Oakhurst, California. The dinner brought together all of the stakeholders in the travel and tourism industry in Madera County and I enjoyed making the case for why all of us need to be working together to help promote the value that meetings and group travel bring to destinations large and small.

Spreading the message of the importance of meetings has never been more important given the recent torrent of critical coverage of corporate meetings and events. I am pleased, therefore, to announce that the July issues of both Association News and SportsTravel magazines will include a special section titled “Why Meetings Matter: Everybody Wins When Groups Travel.” Produced in conjunction with the Destination Marketing Association International, this special section will include an exclusive roundtable discussion with travel-industry leaders as well as tools for meeting planners to use to help substantiate the return-on-investment of face-to-face meetings.

For more information on this once-a-year opportunity to reach both the state and regional association meetings market and the sports-related travel market with a single advertising buy, please call us toll-free (877) 577-3700 or send me an e-mail today.

Tim Schneider
Schneider Publishing Company