March: Publisher’s Update
Last week, I had the pleasure of serving as the keynoter at the annual “Partners in Tourism” dinner organized by the Yosemite Sierra Visitors Bureau in Oakhurst, California. The dinner brought together all of the stakeholders in the travel and tourism industry in Madera County and I enjoyed making the case for why all of us need to be working together to help promote the value that meetings and group travel bring to destinations large and small.
Spreading the message of the importance of meetings has never been more important given the recent torrent of critical coverage of corporate meetings and events. I am pleased, therefore, to announce that the July issues of both Association News and SportsTravel magazines will include a special section titled “Why Meetings Matter: Everybody Wins When Groups Travel.” Produced in conjunction with the Destination Marketing Association International, this special section will include an exclusive roundtable discussion with travel-industry leaders as well as tools for meeting planners to use to help substantiate the return-on-investment of face-to-face meetings.
For more information on this once-a-year opportunity to reach both the state and regional association meetings market and the sports-related travel market with a single advertising buy, please call us toll-free (877) 577-3700 or send me an e-mail today.
Tim Schneider
Schneider Publishing Company
3 Comments so far
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Tim, I know few people who have attended more conferences, meetings, video conferences, telephone conferences, computer conferences, etc than I have. NOTHING equals or even compares to live meetings between live people. The interaction both during the meetings and during times folks are relaxing are invaluable. Smart people thrown together for a conference or meeting AWAY from the day to day distractions of their busy lives can develop some amazing ideas. Friendships are formed, better working relationahips between offices develop simply because people get to know each other, and find their common interests and goals. I was working in an office where there was a daily computer conference between the folks heading that office, and the director who was in another city. I watched as one or two folks interacted with the director while the others tweeted, twittered, texted, or napped. It was a total waste of time. So, count me in as a supporter of face to face, real live people getting together and sharing their time, experience, ideas, goals, and questions! Cheers! Pat
Pat Lehman,
International Association of Machinists and Aerospace Workers
Hey Tim,
Good stuff. Keep it going.
Tim Ramsberger,
Vice President & General Manager
Andretti Green Promotions LLC
Tim,
Your message is both timely and urgent.Thank you for supporting our industry.
I fear that meeting and incentive travel it is not well understood by most and for those who do understand, it is not a popular position to speak out on.
Michael Howerton, General Manager
Marriott Louisville Downtown