Archive for March, 2010

The Emotional Stages of Event Planning

I first became aware that a pattern exists in the emotional and physical stages of producing an event or managing an extensive project when I read the book “Seven Crises” by Richard Nixon. In the book, the former president described the events that occurred during critical times in his life.

Although the real purpose of the book appeared to be Nixon’s need to justify his actions during each time of crisis, what struck me was how Nixon went through the same emotional and physical stages in each of the described situations. Nixon detailed the excitement, the tension and the energy it took to pour himself into each of his crisis situations. He depicted the singular focus he employed in his activities during each crisis and the abrasive effect it had on his family, friends and co-workers. According to the book, Nixon’s most vulnerable point in each crisis surprisingly occurred after the crisis was over. It was at this point in time that Nixon admits he committed his greatest errors.

It was after it was over that Nixon excoriated the press for aiding his opponent in defeating him for Governor of California and chastised the two young State Department aides for his mistaken belief they had mishandled the crowd control during his trip to South America. He admitted to similar misjudgements in the hearings on Alger Hiss and the rest of his critical moments in the public spotlight.

As I began to reflect on Nixon’s plight, I realized that although his crises played out on a much higher plane, it’s really the same for all of us in the event- and project-planning business.

As I see it, and confirmed from Nixon’s book, there appear to be eight emotional and physical stages that occur for most event producers and project managers:

1. Excitement. This is when the initial energy starts to bubble. You can’t wait to get started.
2. Intensity. This stage adds the energy and commitment to get it all done.
3. Apprehension. What if no one comes to the event?
4. Wired. It’s about to happen. The tension mounts. This is when it becomes hard to communicate with family and co-workers. You do not want to be distracted.
5. Elation. The event was a success.
6. Depression. It’s over—be careful.
7. Exhaustion. You feel like a zombie.
8. Recover. You get back to normal.

You may not experience each of these states exactly as I have described them, but you will probably go through most of them in one way or another. Because these stages come into play time and again, it is important to recognize and prepare for them.

Alert the people around you to stages 3 and 4 and tell them you may be a little short with them. Be especially careful in stages 6 and 7. Those are the most critical times to misread or offend.

What do you think?

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