In mid-April, I attended a gathering of convention bureau chief executives organized by Destination Marketing Association International. I am pleased to report that an attitude of optimism regarding the near-term prospects for the travel industry pervaded my conversations with these CEOs. But as several events that have occurred in the past month show—from the political firestorm in Arizona to the Gulf Coast oil spill—the health of the travel industry cannot be assured until there is a greater appreciation of its importance on the part of everyone who benefits when the travel sector is strong.

To that end, I am pleased to announce an upcoming special editorial section titled, “Why Travel Matters: Going Places Fuels the World’s Economic Engine.” Produced in conjunction with DMAI and included in the July issues of both Association News and SportsTravel, this special section will examine the critical role meetings, conventions, trade shows and live events will play in the economic recovery. To be a part of this special publication, please click here or call us toll-free at (877) 577-3700.

Tim Schneider
Schneider Publishing Company

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