June 2010 Publisher’s Update
In his new book, “The Core Values Compass: Moving From Cynicism to a Core Values Culture,” author Dennis Haley makes the case that to be healthy and effective in the long term, organizations must be guided by a set of core values. Haley suggests five steps for arriving at your organization’s core values:
• Ask yourself, key staff and volunteer leaders, “What do you want this organization to look like?”
• Narrow down this list of expectations.
• Translate the values identified into organizational behaviors.
• Figure out where a course change is in order.
• Settle in for the long haul.
Whether you run a sports organization, a professional society, a trade association or a destination marketing organization, these five steps can help steer your organization back in line with its core values and help ensure your long-term success. For more information on “The Core Values Compass,” please click here.

Tim Schneider
Schneider Publishing Company
